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Business Biographies I look for CEOs, entrepreneurs, and other executives with a compelling business story to tell; for people bristling to author a remarkable business book. Dear Friend, There are lots of reasons to write a book. A book is a product to sell, a calling card to greater exposure as a speaker, a credential as an expert in your field, and a peek into the grit and truth of a life without compromise. And a book can change the world. You have the story to tell. You have the insight and the passion and the discipline to write a thought-provoking business book. You have all the elements of a best-seller, but one. You don't have the patience to wait a year or two to finish your manuscript. You have something to say, but there's a gap between wanting to write about your life and business and actually sitting down for the next couple of years and doing it. What's more, how can you even think about reducing the jumble of your life experiences into a coherent narrative? With my co-writing process, you don't have to. You talk. I write. It's that simple. My well-defined co-writing process guarantees a finished, print-ready business biography, an elegant story of your life and business, in exactly four months. And best of all, you don't write a word. You focus on what you do best and let me do the rest. Together, we can do this! Take a deep breath, exhale, and relax as we talk about how you can quickly take your life and business success and turn it into an extraordinary business book. Here's how it works: I typically conduct a series of interviews, either face-to-face or, more commonly, over the phone. I record the calls, have the audio transcribed, and use the transcripts as the raw material for the book. I capture your voice and your words, and I restructure the material into a compulsively readable book. I remove all the boring parts. I fill in the gaps. And I craft a story around a single clear message. I perform a series of five edits and you end up with a unique business biography that is at once personal and universal: your story, your life, your record of accomplishments, thoughts, and emotions. You supply the story and I deliver a book that will create a measurable impact, one that gets readers to sit up, take notice, and tell their colleagues. Let me share the six rules to creating a remarkable business book. I've been writing for the past fifteen years and in that time I have discovered how CEOs like Bill Gates, Jack Welch, Warren Buffet, Michael Dell, and Sam Walton created remarkable, best-selling books. They followed six simple rules: 1. Successful authors choose the right co-writer. They realize they can drastically reduce the learning curve by emulating and learning from someone they admire.
These respected and highly intelligent executives benefited from the honest criticism and insightful advice of a professional writer. They watched, learned, listened, and. . .were transformed by this powerful influence. Successful people don't try to reinvent the wheel. They simply look for an experienced professional writer and use the writer as a roadmap to their dreams. Sure, they tweak and customize the story to fit their voice and personality—but, they get a tremendous leg up on success by plugging into the core competencies of an established business writer. So let me ask you point blank: If the most successful people in the world use co-authors to write their business stories, do you think your chances of succeeding in a BIG way dramatically increases if you're willing to do the same? Seriously! Do this and you put the odds in your favor! 2. Successful authors tell a compelling story. Great business books are written in a way to keep readers reading. They rely on the classic five-part story structure: inciting incident, progressive complications, crisis, climax, and resolution. And each creates a unique atmosphere, a personality that sets the book apart from every other story ever told. I co-author business biographies for a living, and I know that above all else your book must tell an compelling story. The best business books ever written were a combination of business and personal story. Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough and My Years with General Motors by Alfred P. Sloan are two excellent examples. That you lived, worked, and built a successful business should be fascinating to readers. Fact is more interesting than fiction and my job is to find the meaning of your efforts and tell a story that will change the world. Hot Off the Press We all have a unique story to tell. My purpose is to help you tell yours. Just how good a story can you expect? Take a look at a few of my recent editing projects and see for yourself.
3. Successful authors make it interesting. I know business biographies and I know that a story like yours must capture reader interest, hold it unswervingly through time, and reward that interest at the story's climax. This task is next to impossible unless the tale is designed to attract both sides of human nature—intellect and emotions. Addressing readers' intellect is easy. The challenge is in connecting with readers' emotional need for the positive values of life—justice, strength, survival, and others. When readers pick up a book, we all instinctively search for the good. We do so because each of us believes we are good and want to identify with positive characters, events, and situations. Deep inside, we know we're flawed, but somehow feel that despite these flaws, our heart is in the right place. We also know that if your story's main character —you— can overcome, survive, and prosper in a hostile world, so can we. It's this deep understanding of holding reader interest, character, story structure, and voice that defines the art of story, and the same insights I hope to share with you as we put your life to paper. 4. Successful authors motivate readers to take action. Great books give readers hope. They show people that taking the high road is how you succeed. And they show people, through the story, how to take that road. In all my years of writing, this is what I've learned: motivation requires meaning. A story's ultimate meaning is expressed through the action of the last act's climax, a change in values that is absolute and irreversible. This kind of meaning doesn't happen by accident. It must be crafted. A good example is Viktor Frankl's memoir “Man's Search For Meaning.” Frankl was a holocaust survivor who labored in several concentration camps including Auschwitz . In recounting the horrors of his experiences, Frankl crafts his story around a single clear message: that our primary drive in life is in striving toward a worthwhile goal, in pursuing what we find meaningful. I believe all of us seek books with meaning, books like Viktor Frankl's, books that will make a difference in our lives; and I look forward to working with you to craft a book that inspires readers to find significance and meaning in their own lives. In fact, as you continue reading this invitation, I believe a clear, vivid, and meaningful storyline will become apparent to you. 5. Successful authors adopt the right mindset. They move beyond limiting beliefs; they defeat the inner voice of criticism and nagging self-doubt and, in turn, make a conscious decision to create a book worth talking about. They develop a mental blueprint of the story they want to tell, then sit down and do it. Choose me to co-author your book, and I can show you how to: Prepare To Be Blown Away! I know you long to author a successful book. A book filled with enduring business and management principles, innovative ideas, fashioned with clarity and humor, honest to the bone. Get ready to be blown away! Because my approach will have you singing and shouting and jumping for joy. Yes! It's that good. Accept my invitation to work with me and you will be able to plug into my “paint by numbers” writing process—proven to produce a business tale that shimmers with great truths. For those of you who are ready to take the next step, prepare for a white-knuckle thrill ride to the place you've always wanted to go, but just didn't know how to get there. Working together, you and I can do this. I have fifteen years experience writing business communications and large-scale business proposals for the receivables management industry. I formed Shinder Consulting in 2004 to focus full-time on co-authoring and editing books for consultants, speakers, coaches, or anyone with a big vision and a burning desire to tell their story. I hold a Bachelor of Architecture and a Bachelor of Fine Arts in Painting from Kansas State University, as well as a Masters of Business Administration from California State University. After completing my MBA, I studied law at the University of Zimbabwe where I won the law school's prestigious writing competition with an essay titled, "The Human Right to Economic Development." The essay was subsequently published in Zimbabwe 's Legal Forum . During my university stay, I traveled widely throughout southern Africa where I began work on my first novel, The Graffiti Sculptor, (available at Amazon.com). With your business savvy and my writing experience, we will craft a book that makes readers see the world in a different way, a book of insights about our world and ourselves. Recent Book Projects Here are just a few of my recent editing and co-authoring projects:
And last. . . 6. Successful authors stick to a single clear message. Specific detail is the foundation of all nonfiction writing, and nowhere is it more important than in a business biography. You must enable readers to picture the places and people who crossed your life. But mere recollection isn't enough. The facts must make a point. My experience is that first drafts written by writers who don't understand business biographies often lack sufficient detail to draw readers into the story and the detail there is is rarely structured in a way to make a point or reinforce a clear message. My mission is to help you write your story, to keep you on message, to make the narrative as emotional for readers as living it was for you, and to turn that inspirational story into a reader epidemic. Writing your book is the best investment you'll ever make. A business biography based on your life and business experiences, a book with genuine meaning and concisely elegant, of approximately 250 pages, will take me five months to co-write and edit. In order for me to develop and deliver your book, it requires preparation, interviews, transcription, research, writing, editing, and a huge investment on my part. My fee ranges from $125,000 to $150,000 depending on my estimate of the time involved. Whether you are an executive, an entrepreneur, or just starting out, there is no better investment than sharing your story with clients, customers, and the world. Our initial consultation is free, so call me today. Call now. 903.271.7770 You know this can work. If you're ready to write your story, then give me a call. Don't hesitate. Don't put this off. If you feel it in your heart—ACT! Call today and see if working with a co-author is right for you.
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